Ready to step into the CEO role in your business? Here are 8 key metrics to track each week – plus how to read what your numbers are telling you.
You say you want to work on your business…
But when’s the last time you looked at your numbers?
I’m not talking about follower counts.
Not your Reels views.
Not how many likes you got on Tuesday’s post.
I’m talking about your real business metrics.
The numbers that tell you:
- What’s working
- What’s broken
- What needs attention
- What’s ready to grow
- And exactly where the business is headed
This is what it actually looks like to step into the CEO role.
No manifestation. Just data.
8 Metrics Every Small Business Owner Should Track Weekly
To help you get started, below are suggestions for what to track in your business if you’ve never tracked numbers (metrics) before.
1. Leads Captured
How many new people joined your email list?
How many reached out in the DMs?
How many discovery calls got booked?
By simply tracking your leads coming in, you’re becoming more aware of the future health of the business.
No leads = no future money.
Tracking also helps you give this more time in your busy week. Stop working on mindless stuff that doesn’t matter and start focusing on generating more leads.
Growth goes where the focus goes.
2. Email Open Rate
This tells you how warm your audience is and how much they enjoy hearing from you.
A low open rate (unless you’ve landed in spam jail) indicates one (or more!) of the following:
- Your subject lines suck
- The email itself isn’t good/worthwhile
- You’ve lost trust by being inconsistent
- The audience you’re sending it to doesn’t want it
If your open rate is tanking, your emails aren’t cutting it. Put time into improving this number, starting with better subject lines.
And if your email service provider offers it, always A/B test your subject lines.
3. Click-Through Rate (CTR)
Getting opens is great, but are people clicking?
This number tells you if your content and offers are compelling enough to take action. It’s the percentage of people who opened the email and then clicked on a link or button (any link or button).
The goal is, of course, a high click-through rate.
4. Sales Conversion Rate
How many people saw your offer… and how many actually bought?
This is your most honest metric. It cuts through all the noise.
Are you a service-based business provider who offers coffee chats (also known as discovery calls or inquiry calls)? Then you need to measure your conversion off these calls. Far too many service providers and coaches are abysmally low here.
There’s a lot of strategy that goes into fixing this number but think of it – if you could increase this number by 10 or even 20% in the next quarter, you’d have a heckuvalot more business next quarter!
5. Refunds, Churn, or Drop-Offs
This tells you about product quality and customer experience.
People will only stick around if your delivery matches your promise.
If you offer a monthly membership, ALWAYS be measuring churn (and find ways to decrease it!).
6. Repeat Customers or Referrals
Are people coming back for more?
Are they telling others?
If not, it’s time to tighten up the offer and the experience.
7. Weekly Revenue
Yes. Look at the money.
It blows my mind how few people can tell me what came in and what went out this week in their business.
You CANNOT judge the health of your business by what’s in your bank account, Stripe, or Venmo account.
This is a business. It’s not a hobby. Know your finances.
Track how much revenue is coming in each week.
8. Time Spent on Income-Producing Activities
Be honest: how much of your week was spent on marketing, sales, and delivery…
and how much was spent fiddling with Canva? Or scrolling reels? Or answering DM’s that never lead to a sale?
You can’t delegate strategy.
You can run a business like a business, if you know where your time is going.
How to Read What the Numbers Are Telling You
- No leads? → You have an awareness problem
- Low open rate? → Your messaging needs help or your email subject line (or the content itself!) needs to be better
- Low conversions? → You’ve either got an offer issue or audience mismatch
- No repeat clients? → Your customer experience or results need attention
These numbers don’t lie.
They are there to give you the truth about your current situation.
They help you stop spinning your wheels and start making smart, strategic decisions.
Track weekly. Every Friday during your CEO block.
Want Help Tracking the Right Metrics (and Knowing What to Do Next)?
Inside my course KPI Strategy Made Easy, I walk you through:
✅ What to track
✅ How often to check it
✅ What your numbers mean
✅ How to fix what’s not working
✅ And how to lead like a real CEO (not just a content creator)
👉 Grab the course here: walklikewarriors.com/shop-for-digital-courses
Stop guessing. Start leading. Let your numbers tell the truth.
