Why Posting on Instagram Every Day Isn’t Growing Your Business

April 14, 2025
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Real talk: Posting on Instagram daily isn’t the game-changer you think it is.

I know, I know. You’ve heard all the advice: “Post every day! Engage in comments! Reels are everything!”

And yet…
➡️ You’re still not making consistent sales.
➡️ You’re spending way too much time on social media.
➡️ You’re frustrated because followers ≠ customers.

Here’s the truth: Instagram is NOT a business plan. And posting daily doesn’t automatically mean more revenue.

Trust me on this: Instagram growth obsession can suck the life out of your business. All the followers in the world won’t grow that bank account. You need good old fashioned business strategy.

Why should you trust me?

Well, for one, I had a $30,000 launch with 900 followers. 4 months later, I had a nearly $40,000 launch with 1200 followers. These numbers defy explanation – unless they don’t.

The social media managers you’ve been following are luring you in with viral hacks. But the funny thing is – the people coming to me most often for private coaching are those with Instagram follower counts of 200,000+. Little old me.

Because they think I can teach them a way to monetize a large following – something they haven’t been able to do.

And I can teach them.

You see, I’m about 2 things:

Had work
Good old fashioned business STRATEGY

Neither of these require a large following.

I have never gone viral and don’t ever plan to. The one thing I have done and will always continue to do? Work hard – with the right strategy. That one-two punch always works in business.

But I’m guessing you already knew that and that’s why you’re here.

Why More Posts ≠ More Sales

The biggest mistake entrepreneurs make is thinking that “showing up” on Instagram = growing a business.

But the reality?
❌ Likes don’t pay your mortgage
❌ Followers don’t equal a paid-in-full family trip to the Caribbean
❌ Engagement won’t magically make you blush (in a GOOD way) at your bank account

What actually grows a business? The RIGHT content in front of the RIGHT people. Consistently.

You need to make content that positions you as the trusted expert who can help them. And then you need to have a system that turns followers into buyers. No chasing. No cold DM’s. This is about business flowing TO YOU. Not you chasing it down.

Entrepreneur, does that sound good to you?

Then keep reading…

What to Focus on Instead of Daily Posting

Instead of throwing random posts out every day and hoping something sticks, build a marketing system that works for you.

Here’s what that looks like:
✅ Quality over quantity (A few GREAT posts > 30 rushed ones.)
✅ Diversifying your reach (Pinterest, blogs, email—don’t put all your eggs in the Instagram basket.)
✅ Building an email list (Because email = direct access to people who want what you offer.)

If Instagram disappeared tomorrow, would you still have a business?

If the answer is no, it’s time to shift your strategy.

How to Get Off the Content Creation Hamster Wheel

Posting daily takes so much time – and it burns us out.

Bet you’re already feeling that.

One of my super powers is taking things people get tripped up about and making it so stupid-easy that the #1 DM I get is:

“Kel… WHY DIDN’T I THINK OF THAT?!!?”

I meannnnn… I’d rather be able to fly but this super power will have to do.

My jam – the thing that makes my heart beat faster – is helping female entrepreneurs just like you figure out ways to run their business better so they have more time for what they love.

And a big way I do that is helping them get the content creation monkey off their back. This leads to more joy, more margin, and less burnout.

So what if you could batch all your email newsletter content in just a few hours and be DONE?

That’s exactly what I teach in Newsletter Batching Made Easy.

✅ Batch 3 months of newsletters in less than 4 hours
✅ Never start from scratch again
✅ Free up your time for tasks that actually grow your business

Because let’s be real: You don’t need to be posting every day. You need a marketing plan that actually works.

Want to take weekly content stress OFF your plate?

Click here to get Newsletter Batching Made Easy and never scramble for content again. 👇

👉click here

Hello, I'm Kelly!

A latte-loving, polka dot and stripe wearing business coach. I’m mom to 4 wonderfully quirky, sarcastic, competitive, driven, and hilarious kids (plus 2 kids-in-law) and happily married to my rock-solid husband for 25 years. While I frequently spill food on myself and can never seem to find my iPhone, my dedication to helping women like you reclaim their time and thrive in their business is unstoppable.

Boost Your Productivity Today

Discover the secrets to reclaiming 12+ hours each week with my free PDF, “Hyper Efficiency: 7 Strategies to Save 12+ Hours/Week”. Get your download now to transform your time management and boost your productivity!

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