Are you like so many women who thought that building a business on Instagram, TikTok, or Facebook was going to be a walk in the park? You heard about a female entrepreneur making $30,000 a month in her sleep and thought what if? What if?
And perhaps you took a course or started following some of the Instagram experts. Heck, maybe you even bought their book or you listen to their podcast. You’re trying strategies, using the viral hook, the trending audio, what’s hot right now, all of it … but nothing really seems to be affecting your bottom line.
It’s not you, it’s them.
Why your not making the sales you were promised …
Here is the deal, vanity metrics don’t pay the bills. So having more followers isn’t necessarily going to help your business in the slightest.
There are tons of influencers, small business owners, and entrepreneurs with large followings who cannot even make a single sale. Why? Because they have no idea what they’re doing. They don’t know how to build an actual business. They just know how to to build a following.
Are you ready for real strategy to grow your business?
As a Certified Director of Operations and business coach to female entrepreneurs, here are the 6 things I think it takes to build the business of your dreams:
1. Create an incredible product or service that meets the needs of your audience. There is SO MUCH mediocrity out there, so many slapped-together digital products and courses. Simply by doing what you do with true excellence will help you grow faster than your competition
2. CONSISTENTLY show up and serve for free to build the know, like and trust factor (and I’m not just talking about social media but also a weekly email to your list and, of course, stellar weekly customer care). Don’t gate keep. Show up and help others.
3. Build a business that is operationally sound so that you can deliver on your product or service with excellence, impressing the heck out of your customers. Slapped-together, shaky businesses rarely do much of anything at all.
4. Demonstrate profound customer obsession to keep ‘em coming back for more (and referring everyone and their mother to you, too!). It works. I promise.
5. Use streamlined systems to run your business like a pro, not a hobbyist. Take your business seriously. Treat it with respect and it will reward you in spades.
6. Find a time management system that actually works so you can get more done in less time and not burn out. My proprietary Time Mastery system works for female business owners for whom nothing else has worked. Check it out in the shop!
Why this strategy matters …
I know the tips above are not as fun as buying another reels course.
But what do the Instagram experts tell you? Just create more content! Create contact converts! Show up consistently!
They are failing you because they are only telling you how to grow on social, not how to build an actual business.
This eventually leads to frustration and burn out because you do what they say but it still doesn’t work.
The number of women I see burning out from content creation overwhelm is unbelievable. You are told to post 5 to 7 days a week and show up 3-5 times a day in stories. You are chasing viral hooks and trending audio. You are sharing every private moment with your family online, hoping to get more engagement. Eventually, you wake up and hate everything about your business because the entire thing is built around satisfying the never full, always hungry social media content monster!
This is not how to build a business. This is not how any professional business owner does things. But female entrepreneurs like you are being served the horrific notion that 90% of your work week should be spent on social media or consuming digital courses. I don’t get how this became a thing but it is ruining so many businesses (not to mention ruining the mental health of the female business owners themselves!).
There is a better way.
If you’ve got the desire, the dedication, and the funds, join me inside my signature program called The Success Squad. It will teach you to build a business with the actual strategist that the big dogs use. Check it out here!
But, no, I’m not trying to just sell you a course. Join me over on Instagram where I do tons of free coaching every single day. I do it because of my love for you. God gave me a heart to serve as many women as I can. So I show up Monday-Friday to serve you there. I know not everyone can afford a business coach or a group coaching program like The Success Squad. So in that case, you will get a lot of business tips and time management help over on Instagram. I hope you join me there.
PS I would love it if you slide into my DM’s and let me know that you came over because of this blog post! x
Disclaimer: While Kelly is a certified business coach this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as financial advice. The information and education provided here is not intended or implied to supplement or replace legal or financial advice. Always check with your own legal or financial team before trying or implementing any information read here. As an Amazon Associate Kelly also earns from qualifying purchases.
